Tonight's Fireworks, Amazing July 4th Deals (Up to 70% Off), and Amazon Prime Day is Coming July 12th

Happy Fourth of July! Ready for the Fireworks? Watch them LIVE

Macy's 40th annual Fourth of July Fireworks will take place on the East River shortly. The show usually begins around 9:25pm and lasts approximately 25 minutes. In the event of rain, the start time could be delayed.

You can watch the Macy's fireworks live on NBC from the comfort of home or your own backyard barbecue. Wherever you are, you can tune into 1010 WINS-AM radio to hear the synchronized patriotic fireworks soundtrack or click here to download the music as you listen along.

Ready for the 4th of July Sales? Here are the codes for up to 70% off your favorite stores!

Independence Day today! Happy Fourth of July! It's time to celebrate! As one of the biggest summer shopping seasons, there are a lot of great deals to take advantage of! Start your shopping early and check out the best deals...

Independence Day Deals, Discounts and Coupons

  • is offering big deals with free shipping on 2 or more items
  • Abercrombie & Fitch Take Up To 60% Off All Clearance + 15% Off Purchase when you text code HERITAGE to 231892
  • Amazon has super savings all weekend long on outdoor essentials, clothing, accessories, electronics and more
  • American Apparel  Look for markdowns on women's & men's clothes
  • American Eagle is offering up to 60% Off in its summer sale and some items are BOGO 50% Off 
  • Best Buy Save on laptops, gaming equipment, digital watches and more!
  • Bare Necessities Take up To 50% off + free shipping with code FSPLA
  • Bath and Body Works  Semi-Annual Sale Up to 75% Off + Extra $10 Off $40+ w/ code S163510 through 7/3
  • Bluefly Shoes up to an extra 25% off and new arrivals up to 50% off
  • Bon-Ton Take up To 60% off site-wide and get an extra 25% off when you use code FIREWORKS16
  • Carters Use code CART3060 for 15% off site-wide through 7/4
  • The Children's Place Free shipping on every order through 7/1
  • eBay has various sales and specials for the 4th of July weekend 
  • Forever 21 Take up to 70% off clearance Items from $3 and take an extra 10% off with code 10CMNMC (expires7/4)
  • God-Driven-Designs Up to 70% off sale on 7/4, 25% off retreat products and 25% off event products
  • Groupon Various sales throughout the holiday weekend
  • H&M Take up to 60% off and get free shipping on orders over $35 when you use Code 3394 through 7/3
  • The Home Depot from hand tools to garage equipment, outdoor parts and grill products, shop for top deals and savings 
  • JCPenney Take an extra 25% off $100 or more with code HOTSALE (Expires 7/5) and take an extra $10 Off Orders $25 or more with code BUYNOW46 (exp 7/5)
  • J.Crew Factory Take 50% off in stores and online and get an extra 50% off clearance items when you use code HAPPYSALE through 7/5
  • Kohls With their Gold Star clearance you can take up to 70% off. they also have 25-40% off women's wear 
  • Macy's Shop for great deals with an extra 20% off with code FOURTH (exp 7/4) 
  • Michaels Take up to 40% off single regular priced purchase with code SUMMER62616 through 7/2
  • Neiman Marcus Take up to 55% off wear now styles through 7/5 and take $50 off orders of $200 or more through 7/30. No code needed.
  • Nike Deals include clearance items as low as $4.97. Also look for free shipping on orders over $75
  • LOFT Summer Dress Up (or Down) Event gives you 50% off dresses, shorts, and tees and take an extra 40% off all sale styles
  • Lord and Taylor Up to 60% off + Extra 20% Off Almost Everything with code FOURTH (exp 7/5)
  • Lucky Brand 50% Off Sale Styles + 30% Off Select Online Exclusives + More Fourth Sale + Free Shipping (Valid though 7/5)
  • Macy's Sale w/ Extra 25% Off Clearance + Limited Time Specials through 7/2
  • New York & Company  The Big Big Sale + $50 Off Purchases $100 or More with code 5250 exp 8/16
  • Old Navy Feel The Spark W/ Up To 60% Off Entire Store
  • PacSun Online Sale: 50% Off When You Buy 2 Or More through 7/6 + 15% off one regularly-priced item w/ code DEALSPLUS15
  • Perry Ellis Sale: 40% Off Your Entire Purchase
  • Ralph Lauren Save with an extra 30% off when you use code JULY4 through 7/4
  • Road Runner Sports  20% Off 4th of July Sale with VIP Sign Up with Code C6X1T130
  • Saks Fifth Avenue Designer Sale W/ Up To 60% Off
  • Sally's Beauty Supplies Free Summer Tote W/ Purchase + Buy 2 Get 1 Free Nail Polishes. Use code 444872 for $5 off $25+ through 12/31
  • Sephora Shop Weekly Beauty Deals for 4th of July Savings
  • Target Take up to 30% off July 4th and get up to 30% off home products
  • Tarte Cosmetics Save with up to 50% off
  • Tilly's Sale - 40-50% Off Select Tanks, Boardies, Shorts, Dresses, & Skirts + Extra 30-50% Off Clearance
  • Timberland Summer Sale + Free 3-Day Shipping
  • UNIQLO 4th of July Celebration Sale
  • Victoria's Secret The Semi-Annual Sale Up to 60% Off Swimwear
  • Zappos Red, White & Blue Sale with shoes from $14

Amazon Prime Day is Thursday, July 12th

Amazon's second-annual Prime Day to launch July 12 

Article shared courtesy of CNBC

Amazon has finally lifted the lid on its second-annual Prime Day sale, which it's touting as the "biggest Amazon event ever."

On July 12, the online retailer will offer Prime members new deals as often as every five minutes. That compares with a new deal every 10 minutes during last year's Prime Day. In all, the sale will include more than 100,000 deals spanning "nearly all departments and categories," from televisions to vitamins.

Amazon did not provide a comparable number of items for last year's event, but said this is the largest number of deals it's offered in a single day.

The U.S. sale will kick off at 3 a.m. Eastern for existing Prime members, as well as those who sign up that day for one of its paid memberships or free 30-day trial. Unlike last year, Amazon will offer a handful deals for Prime members in the week leading up to Prime Day, on items including a 32-inch TV bundled with a Fire TV Stick, which will sell for $119.99.

"Following last year's record sales, we have dramatically increased the inventory behind many deals," said Greg Greeley, vice president of Amazon Prime.

That includes nearly double the number of TV units in stock as compared with Black Friday and Cyber Monday combined. Last year, some shoppers complained on social media that the deals were selling out too quickly.

Amazon's Prime Day playbook is similar to its Black Friday strategy, which also rolled out deals every five minutes. Company spokeswoman Julie Law said some of the discounts will be deeper than last year's event.

During its inaugural Prime Day sale, held last July in honor of the company's 20th anniversary, Amazon sold more units than on Black Friday 2014, which at the time was its biggest ever (Amazon's 2015 Black Friday event surpassed that metric). In addition to driving sales, the event led to more new members trying Prime than on any day in its history, Amazon said.

Though Amazon does not release information regarding the number of Prime members, Consumer Intelligence Research Partners estimates Amazon has 54 million U.S. members. The firm's data also shows that 73 percent of Amazon's 30-day trial subscribers pay for the first full year of membership. And 91 percent of first-year subscribers renew for a second year, CIRP said.

Amazon has not set an explicit goal for this year's event, though the company expects it to be "another record-breaking Prime Day," Law said. She said additional details regarding specific Prime Day deals will be released closer to the event, including "far more" limited-time lightning deals and deals of the day.

Shoppers last year also grumbled on social media that the discounts were not as deep as they had expected, and that some of the items on sale seemed strange. One deal, for example, promoted a chef's hat.

Law responded to criticism that the Prime Day discounts at times seem random, saying the event is different from Black Friday in that it's not a gifting holiday. Instead, it's the time of year when shoppers are stocking up on such things as seasonal summer goods and back-to-school essentials, she said.

"What could be weird to one person may be wonderful to someone else," Law said. "We really stand behind the deals we had last year and the deals we have this year."

Amazon's announcement, while widely expected, comes one day after Wal-Mart announced a free 30-day trial for its Shipping Pass service, which is positioned as a competitor to Prime. Similar to Amazon Prime, Wal-Mart shoppers can pay an annual fee to receive unlimited two-day shipping.

Wal-Mart's version of the service costs $49 a year, compared to $99 for an annual Prime subscription. However, Prime membership includes additional benefits that aren't part of Wal-Mart's program, including unlimited streaming of movies and TV shows. Amazon also boasts a broader array of products, with more than 20 million items eligible for Prime. Walmart's U.S. site has roughly 7 million items up for grabs.